Retail & CommercialPromotional Products

Our story

Fifty years of putting color to paper.

Liqui-Mark has been a manufacturer and importer of high-quality, innovative writing and drawing instruments since 1974. From a single Brooklyn workshop to a full-line manufacturer in Hauppauge, New York, one thing hasn't changed: a commitment to safe, vibrant products built to last.

50+Years manufacturing
1974Founded in Brooklyn, NY
20+Product categories
ASTMD-4236 certified

Built by makers, for makers.

In 1974, Stuart Goodelman started Liqui-Mark in Brooklyn, New York, manufacturing private-label markers and pens for the country's largest mass marketers. By 1985, that expertise grew into a branded line of Liqui-Mark products of our own.

As demand grew, so did we — relocating to Long Island in 1994 and assembling a talented team of marketing, R&D and sales people that expanded the range into a well-respected catalog for retail and commercial customers alike. In 2005, we added a Promotional Products Division with in-house printing, and moved into our larger Hauppauge facility, where we still manufacture today.

Liqui-Mark markers and pens span a spectrum of styles and colors — from washable and watercolor markers for children to highlighters, roller ball, gel, stick and retractable pens for older students and adults. People of all ages use our products in their homes and classrooms across the country.

Inside Liqui-Mark

See the story in motion.

Milestones

Half a century, one standard.

1974A Brooklyn workshop

Stuart Goodelman founds Liqui-Mark in Brooklyn, NY, manufacturing private-label markers and pens for some of the country's largest mass marketers.

1985Our own name on the barrel

Liqui-Mark launches its own branded line of writing and drawing instruments, building on a decade of manufacturing expertise.

1994Room to grow

A surge in demand stretches capacity. Liqui-Mark relocates to Long Island, NY and assembles a dedicated marketing, R&D and sales team.

2005A promotional division

Liqui-Mark opens its Promotional Products Division, adding in-house imprinting to put corporate logos on writing instruments at scale.

Dec 2005Hauppauge, New York

The company moves into a larger, more efficient production facility in Hauppauge, NY — still its home today.

TodayFifty years on

A full-line manufacturer of quality, non-toxic instruments — still family-built, still obsessed with getting color right.

Certified non-toxic

Quality you can put in a child's hand.

Because our products are used by children in homes and classrooms, safety is non-negotiable. Our quality-control department requires every marker and pen ink to be tested at an independent laboratory and certified to the ASTM D-4236 standard. Through the work and talent of our people, Liqui-Mark will keep providing value and exceptional quality for many years to come.